Victoria’s Secret hours

Most Victoria's Secret stores are open 10:00 AM to 9:00 PM Monday through Saturday and 11:00 AM to 7:00 PM Sunday. Mall-tenant locations follow host-mall hours, so Sunday open varies (often 11:00 AM to 6:00 PM at smaller malls). Closed chain-wide on Thanksgiving Day, Christmas Day, and Easter Sunday. Semi-Annual Sale runs late December to early January and mid-June to early July with extended hours at peak weekends. Customer service: 1-800-411-5116.

Victoria’s Secret is a US specialty lingerie and intimate apparel retailer with about 870 stores nationwide selling bras, panties, lounge wear, sleepwear, swimwear, fragrance, and beauty across the Victoria’s Secret main banner plus the PINK sub-brand (mostly housed inside the same stores; some standalone PINK locations), owned by Victoria’s Secret & Co. (NYSE:VSCO, spun off from L Brands in August 2021 alongside sister brand Bath & Body Works), headquartered in Reynoldsburg Ohio and founded in 1977 in San Francisco by Roy Raymond.

The questions readers actually ask: what time does Victoria’s Secret open today, when does the store close, are they open on Thanksgiving, Christmas, or Easter, Sunday hours, and Semi-Annual Sale event hours.

Two Victoria’s Secret specific things worth knowing: most stores run 10:00 AM to 9:00 PM Monday through Saturday and 11:00 AM to 7:00 PM Sunday (the heavy mall-tenant footprint means many stores follow host-mall hours); the chain has no 24-hour locations and is closed chain-wide on Thanksgiving Day, Christmas Day, and Easter Sunday. The Semi-Annual Sale events run twice per year (typically late December into early January and mid-June into early July) with up to 75 percent off discontinued bra and panty styles, the biggest traffic-driver weeks of the year, and many mall-tenant stores extend hours during peak SAS weekends to handle volume.

Use the locator below for your specific Victoria’s Secret store hours, including standalone vs PINK-inside format.

Is Victoria’s Secret open today?

Victoria’s Secret generally follows the standard weekly schedule below. Hours can vary by location - confirm your specific store via the official locator.

Victoria’s Secret weekly hours

Victoria’s Secret holiday hours

Is Victoria’s Secret open on Saturday?

Saturday is the busiest day at most Victoria's Secret stores (10:00 AM to 9:00 PM at most stores). Saturday afternoon sees the heaviest traffic for bra fittings and the panty-pack promo (typically 5/$30 or 10/$45 PINK panty deals). Semi-Annual Sale Saturdays (the launch weekend of the SAS in late December and mid-June) often extend hours to 9:30 PM and rank among the highest single-day traffic events of the year. Victoria's Secret Rewards members earn standard 10x points across all Saturday purchases.

Is Victoria’s Secret open on Sunday?

Sunday hours at Victoria's Secret are shorter than Mon-Sat. Most stores run 11:00 AM to 7:00 PM Sunday. Mall-tenant locations (the heavy majority of the footprint) follow host-mall Sunday hours, often 11:00 AM to 6:00 PM at smaller malls and 11:00 AM to 7:00 PM at major mall properties. Easter Sunday is the one Sunday with chain-wide closure. Mother's Day Sunday and the SAS-launch Sundays in late December and mid-June are the biggest Sunday traffic days of the year.

Find a Victoria’s Secret store near me

Hours vary by location, so the most accurate hours for your nearest store are on the official Victoria’s Secret store locator. Enter your zip code or city to see the closest stores and their current hours.

Victoria’s Secret hours - frequently asked questions

What time does Victoria's Secret open today?

Most Victoria's Secret stores open at 10:00 AM Monday through Saturday and 11:00 AM Sunday. Mall-tenant locations follow host-mall hours which can mean later opens (11:00 AM Mon-Sat at some smaller malls) or earlier opens during peak retail seasons. Black Friday runs an earlier 6:00 AM open at most mall locations, the earliest open of the year.

What time does Victoria's Secret close?

Most Victoria's Secret stores close at 9:00 PM Monday through Saturday and 7:00 PM Sunday. Mall-tenant locations close when the host mall closes (typically 8:00 PM or 9:00 PM Mon-Sat, 6:00 PM Sun). Christmas Eve runs a 6:00 PM close, NYE closes at 6:00 PM, and the chain is closed Christmas Day, Thanksgiving, and Easter Sunday.

Is Victoria's Secret open on Sunday?

Yes. Most Victoria's Secret stores are open Sunday 11:00 AM to 7:00 PM (shorter than Mon-Sat 10:00 AM to 9:00 PM). Mall-tenant locations may run 11:00 AM to 6:00 PM Sunday following the host mall. Easter Sunday is the one Sunday with chain-wide closure.

Is Victoria's Secret open on Thanksgiving Day?

No. Victoria's Secret is closed chain-wide on Thanksgiving Day at all locations. The chain reopens with Black Friday extended hours (6:00 AM open at most mall stores) the next morning, one of the biggest single sales days of the year for the brand.

Is Victoria's Secret open on Christmas Day?

No. Victoria's Secret is closed chain-wide on Christmas Day. Christmas Eve runs reduced 9:00 AM to 6:00 PM hours, and the chain reopens December 26 with extended Boxing Day / Winter Semi-Annual Sale window hours (8:00 AM open at most mall stores), historically one of the busiest single days of the year.

Is Victoria's Secret open on Easter Sunday?

No. Victoria's Secret is closed chain-wide on Easter Sunday. Easter is one of three industry-standard holiday closures (Thanksgiving, Christmas Day, Easter Sunday) at the chain. The chain reopens Monday with regular hours.

When is the Victoria's Secret Semi-Annual Sale and what hours run during the event?

The Semi-Annual Sale (SAS) typically runs twice per year: the Winter SAS launches in late December and runs through early January; the Summer SAS launches in mid-June and runs through early July. SAS events offer up to 75 percent off discontinued bra and panty styles, with the deepest discounts on the launch weekend. Many mall-tenant stores extend hours during the SAS launch weekends (often 8:00 AM open and 9:30 PM close) to handle the volume. Exact SAS dates vary year to year and are announced via the Victoria's Secret Rewards email list and PINK Nation app first.

Is Victoria's Secret open on Black Friday?

Yes. Victoria's Secret runs extended Black Friday hours, typically opening at 6:00 AM at most mall-tenant stores and closing at 10:00 PM. Black Friday is one of the top traffic days of the year for the brand alongside the Winter SAS launch and Mother's Day Saturday. Doorbuster pricing on bras, panty packs, and PINK sweats drives the early-open volume.

What is the difference between Victoria's Secret and PINK?

Both are owned by Victoria's Secret & Co. and share the same store hours and the same Victoria's Secret Rewards loyalty program. The differences: Victoria's Secret is the main banner with the full lingerie + bra + panty + lounge wear + sleepwear + swimwear + beauty assortment targeted at adult shoppers. PINK is the younger college-age sub-brand focused on bralettes, sweats, leggings, sleepwear, and college-licensed apparel, typically housed inside Victoria's Secret stores as a dedicated section (with some PINK-only standalone stores). The PINK Nation app is the dedicated PINK loyalty channel.

Can I shop Victoria's Secret online?

Yes. victoriassecret.com offers the full Victoria's Secret and PINK assortment with free standard shipping on $99+ orders for Victoria's Secret Rewards members. Returns can be made at any Victoria's Secret or PINK store with a receipt or order details. The Victoria's Secret Rewards program (free) earns 10 points per dollar across stores and online; 1,000 points typically earns a $10 reward.

What is the Victoria's Secret customer service phone number?

Victoria's Secret customer service is 1-800-411-5116, available daily 7:00 AM to 11:00 PM Eastern Time. PINK customer service routes through the same line. Each store has its own local store phone listed in the locator below. Corporate headquarters in Reynoldsburg Ohio is reachable at 1-614-577-7000.

Where is the nearest Victoria's Secret?

Use the locator below or visit victoriassecret.com/us/store-locator and enter your ZIP code to find the nearest Victoria's Secret, including current hours, the location's specific phone number, and format type (Victoria's Secret + PINK combo store, Victoria's Secret main store, or standalone PINK store). The chain has about 870 US stores with at least one in nearly every mid-size US mall.

Victoria’s Secret customer service: 1-800-411-5116 - call to confirm hours or ask questions.

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Last verified: May 2026 against Victoria’s Secret's official store locator and press releases.

Disclaimer: we are not connected with Victoria’s Secret or any other company. Whathours.com exists to show the working hours of good businesses worldwide.